Mogul Promotional Marketing - Your full-service promotional marketing firm

Attract Targeted Website Traffic & Qualified

Customers

Attracting qualified and targeted website traffic and converting that traffic is the goal for any pay per click campaign. It requires a deep understanding of the target's search intent and behavior. It's the job of our PM's to think like your potential customer. Their job is to attract qualified traffic and provide relevant content to satisfy their search.

PPC Keyword Research

The foundation for any pay per click campaigns is solid, comprehensive keyword research. Our approach to PPC keyword research takes into consideration several different sources that guide the keyword strategy for the life of the campaign. Pay per click keywords are organized into tight-knit, highly organized groups based on relevancy and searcher intent. Once launched, your PM will monitor and optimize your keyword lists so your product or service remains relevant with your target consumer.

Advertising Content Development & Landing Page Optimization

Landing page optimization is a critical part of PPC. At MPM, we'll test your landing page headlines, body copy, calls-to-actions and more to make your content more relevant to a users search.

Pay-Per-Click Reporting Can Improve Your Campaigns

One of the most beneficial aspects of pay per click advertising is the availability of data. Every PPC campaign will deliver on-demand reporting that enables us to accurately and effectively manage your campaigns in real-time.

Bidding & Budget Strategy

MPM manages all pay per click budgets and keyword bids with a ROI in mind. With careful, insightful planning and optimization, we maximize every keyword in order to achieve its full potential.

Pay-Per-Click Conversion Tracking

Tracking conversions should be considered one of the most important parts of your pay per click campaign. The ability to see which keywords are driving traffic to your site is great information to have, but if you don't have visibility into which of those visitors converts into a sale, lead or customer - what's the point? Learn how we implement, verify and use PPC conversion tracking to improve your PPC campaigns!

Google Quality Score

The Google Adwords Quality Score is a complex algorithm that require constant upgrading and management. MPM will track and improve your Quality Scores with constant keywords analysis and optimization of landing pages.

Proactive Client Communication

Our PPC PM's are the folks doing the daily work that keep your ads producing. Monthly or weekly reports...whatever you need. You have direct contact with the person responsible for your campaign, so account knowledge is never an issue.